British pork exports help Communist China keep its people happy

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On one side of the world, vast and icy warehouses packed to the rafters with frozen pork thrum quietly away in every corner of China. On the other side of the world, a cargo ship sets off from Dover loaded with more carcasses to add to the shelves.

The ship, which will sail from Dover to Gibraltar, from Gibraltar to Suez and then across the Indian Ocean to China is one of many such vessels; so far this year, some 21,000 tons of British pork have been shipped to China, up 73pc on the previous year. Read more

UK pork output overtook beef in 2015

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Pigmeat production in 2015 finished ahead beef on volume for the first time since 2003, according to the latest figures from Defra, as analysed by AHDB Pork.

Output of pigmeat increased by over 4% in 2015, to almost 900,000 tonnes, the fastest growth since 2011, despite a slight slowing of production in the second half of the year. Read more

Pork campaign ‘pulls’ it off

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The recent pulled pork marketing campaign led by AHDB Pork showed incremental sales of fresh pork, including added value pork products, of £7.8 million as a direct result of the initiative’s first phase, according to figures from independent research company Kantar Worldpanel. It’s estimated that £7.18 of additional sales were generated for every £1 spend on marketing activity by the levy body. Read more

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