Tender, juicy pulled pork has well and truly made its trotter mark on UK dinner tables – but what’s the secret to creating an authentic American version? Read our guide to seasoning, slow-cooking, serving and everything in between. Read more
pulled pork
Pork campaign ‘pulls’ it off
The recent pulled pork marketing campaign led by AHDB Pork showed incremental sales of fresh pork, including added value pork products, of £7.8 million as a direct result of the initiative’s first phase, according to figures from independent research company Kantar Worldpanel. It’s estimated that £7.18 of additional sales were generated for every £1 spend on marketing activity by the levy body. Read more